Travel Counsellors has promoted Caroline Law to the position of marketing director.
Law, promoted from the position of marketing manager which she has held since April 2002, has a marketing budget of £1 million a year.
As marketing manager, she oversaw the homeworking firm’s first TV advertising, which was launched for the current peak booking market.
Law, who will report direct to managing director Steve Byrne, is in charge of both external and internal communication for the company across all its markets; the UK, Ireland, the Netherlands, US and Germany.
She is also responsible for the company’s on-going agent recruitment campaigns.