Holiday Experts aims to double its number of homeworkers but says it will continue to be “choosy” in its recruitment.

The group plans to increase in size from 50 to 100 homeworkers.

But commercial manager John Sullivan says some agents no longer cut the mustard because they do not have the dynamic packaging skills necessary in the current marketplace.

“We have to be quite choosy. Homeworking has changed in the last three years. Homeworkers need to have a new set of skills to succeed,” he said.

Many agents who have worked in multiples are not considered to have the right experience as they do not regularly put packages together.

“Staff in multiples often don’t know about companies such as Medhotels. We’ve also taken homeworkers from other businesses who have been million pound sellers in the past but cannot adapt to the new market,” he added.

Meanwhile, Sullivan said sales generated by the web continue to increase, while Teletext calls steadily decline.

In January Teletext calls made up just under 15% of sales, while just under 25% of business was from calls linked to offers on Internet search engines and 30% from Teletext’s website.