The Travel Promotion Act passed by the US government which will aim to help increase the number of international visitors to the country, has been welcomed by the Travel Industry Association of America.

The Travel Promotion Act of 2007 will create an office of travel promotion to develop programmes to boost visitors and to help improve the visa process for travellers.

A travel corporation and a travel promotion fund will also be created and cash will be generated by a visa waiver fee as well as industry contributions.

TIA president and chief executive Roger Dow said: “This is a critical step toward rolling out the welcome mat for international visitors.”

TIA and Walt Disney Parks and Resorts chairman Jay Rasulo agreed and said it would “fill a vital gap in our current strategies to attract more visitors”.

This news comes as the pound reached a 26 year high against the dollar with levels reaching $2.015 this week.

See an overview of the Travel Promotion Act of 2007 from the Pacific Interim Travel Association.