More than four out of 10 online consumers would book an easyJet package holiday according to a survey out this week.
Travel trade research and consultancy company Radar found 41% of 417 respondents who visited the easyJet.co.uk site would be happy to book through easyJet Holidays – almost double the 24% who said they would consider booking before visiting the site.
Radar research associate Jeanne Lally said the survey showed the company had to be taken seriously as a rival to the trade, pointing out 23% of those polled said they were aware before taking part that easyJet now sells packages.
Lally said: “It is a wake-up call for agents – easyJet is in a strong position.”
She added that the airline has a high level of brand awareness and offers many departures from regional airports.
EasyJet plans a national advertising campaign for the site.
- Download Radar’seasyJet package holiday research (pdf)
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