Bed bank Youtravel.com is hosting its first VIP agent trip as it marks the company’s first anniversary.
The start-up accommodation-only specialist, founded on October 28 last year, is taking 10 agents to the Sheraton hotel in Sharm el-Sheikh for a four-day trip to foster relationships with key trade partners.
Sales and marketing director Paul Riches – who initiated similar trips when he worked for tour operator Libra Holidays – said he hoped the trip would become an annual event.
“This is a bit of a thank you to agents who have supported us since day one, and to cement our trade relationships,” he said. “I would like to think it will become an annual event.”
It will not involve formal hotel visits as offered in traditional fam trips but instead aims to be an informal trip for agents to experience the product first-hand. Egypt has been chosen because it is a key winter-sun destination for the company.
Among those on the trip, which runs from today until Saturday, are representatives from Bookable Holidays, Holiday City, Holiday Discount Centre, Kwik Travel, Orchid Travel, Qwerty Travel, Triton and Yourholidays.com.