Virgin Holidays is launching four trial in-store information points inside Debenhams and Tesco stores, travelweekly.co.uk can exclusively reveal.
The Virgin Holidays branded units will provide customers with a limited ability to book holidays in-store.
The sites are set to open in mid-December in Debenhams stores in Guildford and Romford and Tesco sites in Lakeside and Milton Keynes. Another 50 Tesco stores in London and the south-east will provide brochure racking as part of the company’s goal to raise awareness of the brand.
A spokesperson for Virgin Holidays exclusively told travelweekly.co.uk: “Virgin Holidays is not becoming a vertically integrated operator but it is important we protect our distribution and aid those partners we continue to work with by making Virgin Holidays and long haul travel synonymous.”
The deals have yet to be signed although there is speculation that Virgin is planning up to 80 in Debenhams stores.