Advantage hopes to make a decision on its position within the Triton Travel Group “in weeks rather than months” after news Global Travel Group has been bought by Stella Travel Services UK.
The consortium admitted the deal had changed the “travel landscape” but refused to be drawn on whether it would end its membership of the Triton as a result.
Chief executive John McEwan said: “It would be foolish for me to say the landscape has not changed. We have to work through whether the existing relationship we have with Triton will be enduring or whether it will change.
“That’s not to say we won’t have constructive discussions to see whether we can work together.” He added: “The first thing we will do is look at the implications of the Stella deal. Whatever decision we make as Advantage will be based on improving profitability. I don’t think it forces us to reconsider our strategy.”
McEwan said the size of the network formed as a result of the acquisition was not the most important issue. “It’s not to do with the size of the network and it’s about quality and turnover and volume. You can have 1,100 members but overall turnover can be quite small.”
Advantage currently accounts for 55% of the total volume of third-party sales within Triton.
McEwan would not be drawn on how the acquisition might affect relationships with suppliers such as Travel 2/Travel 4, which is owned by Stella Travel Services UK, and Gold Medal Travel.
“We are the biggest seller of both Travel 2/4 and Gold Medal in the UK,” he said.