Domestic tourism has held up well in 2007 despite the challenges of flooding and foot and mouth, according to the latest statistics from VisitBritain.
The British market is particularly strong in the short break market with 68.1 million Brits taking an overnight trip between January and July 2007.
VisitBritain chief executive Tom Wright said: “All indications for the first seven months of the year are that the industry is pulling through.”
Hoseasons chief executive Richard Carrick has revealed that business had been going well until the worst rain on record in June and July.
However, he was still upbeat about the UK market, claiming the trend towards short breaks and the improving quality of accomodation were the “most significant and powerful trends in the UK market”.
“We have seen a 30% increase in short breaks of three or four nights,” he added.