Advantage’s new luxury specialist programme has seen a 15% membership growth in its first year.


A total of46 member companies and 70 branches are now accredited with the programme, which was established in September last year in response to agents seeking commercial and marketing support in the luxury market.


The programme provides local PR activity, affinity marketing, e-marketing, monthly product promotions, destination training and networking evenings.


Members have experienced an increase in bookings and operators have reported positive growth, said the travel agency consortium.


Advantage business development manager Lucy Conboy said: “Advantage has invested considerably in the programme and will continue to do so this year.”


Eagle Executive Travel sales director Sue Alexander, a member of the scheme, said: “It is already having a very positive impact on our business through mailshots, marketing materials and exclusive offers. We have always specialised in long haul luxury, but now we have a very close working relationship with a selected number of luxury operators to complement our exisiting select database.”