Reality Training has unveiled a training course designed for travel companies taking on apprentices under new professional standards.

Changes to how apprenticeships are administered and paid for are currently being rolled out, with a new apprenticeship levy coming into force next month to fund training.

The Reality Training course focuses on the sales element of the approved professional standards for Travel Consultants, and was unveiled by managing director Bob Morrell at a Travel Weekly Business Breakfast in London on Wednesday morning.

Jeremy Blake, training director of Reality Training, said: “We’ve created a programme for the ‘sales’ standard because, after the Abta conference where the levy was discussed, we realised there was a huge gap between less experienced travel consultants with little commercial awareness, and those with the confidence and skills to sell effectively and profitably to all types of customer.

“This sales training fills that gap, up-skilling consultants to be able to engage with customers far more effectively.”

The Reality Training course has achieved a quality mark from skills body People 1st, meaning that travel companies will be able to select the course for apprentices from May onwards.

Nick Moore, change programmes project manager for Reality, said: “This course has been developed after eight years of sales training across the travel industry, and will help all of those going through the standards to maximise their commercial opportunities.

“As such it represents a great return on investment for those travel brands who are paying into the levy.”

Reality Training is one of the leading sales training companies in the travel industry, and has worked with a range of travel brands in the UK, the US and India.