Mike Evans has been promoted to head of sales for Fred Olsen Cruise Lines.
Evans previously held the role of sales manager for independent retail and has been at the company since 1992.
He takes over from Neil Herbert who left the company due to personal reasons in March after just one year in the role.
Sales and marketing director Justin Stanton said: “With his broad industry experience, extensive knowledge of Fred Olsen’s unique style of cruising, and excellent reputation with our travel industry partners, Mike was the obvious choice for this key position.
“We’re delighted that Mike has agreed to take on this exciting role, which will further cement our strong relationships with the travel trade.”
Evans previously worked as regional sales manager for the north of England, Scotland and Northern Ireland.
He said: “I am delighted to have the opportunity to take on this role at a time when we, as a business, are looking to engage with the travel trade even more than we have done in the past few years.
“With an increased number of new and innovative itineraries, including an extensive fly-cruise programme, I really look forward to leading our team to increase our involvement and commitment to the retail travel trade.”