Cruise lines are always professing their love for agents and the important role they play in their business.

But one cruise line boss has gone a step further. Carnival Cruise Line’s vice president of sales and trade marketing Adolfo Perez showed his unwavering commitment with a very permanent declaration of his love by getting “Travel Agents Rock” tattooed on his left arm.

Around 150 agents watched as Perez was inked on stage at Carnival’s Agentpalooza event in New Orleans.

‘Travel Agents Rock’ is also the tag line for the cruise company’s trade campaign in the UK which features an agent reward scheme and an online training programme.

Perez, who used to be UK managing director of Carnival Cruise Lines, tweeted: “Oh yes! I got a tattoo today and it states Travel Agents Rock! It’s not air-brushed, it’s the real deal. This is how much I believe in all of you! Thank you NOLA for your amazing support of #AgentPalooza and thank you travel agents for your past and future support of Carnival!”