Atomic Kitten and X Factor finalists were among the performers at the first summer festival to be held by cruise agent World Travel Holdings UK (WTH).
The Chorley-based agent and call centre, which includes brands Cruise 118, Six Star Cruises and River Voyages, held a day of It’s a Knockout-style challenges for its staff alongside suppliers before holding the music event in the evening.
More than 150 agents and nine cruise line employees spent the day at the Withnell Fold Cricket Club.
Nine teams competed with each other. Eight were sponsored by a different cruise line from Silversea, Princess Cruises, Royal Caribbean, Avalon, P&O Cruises, Seabourn/Holland America Line, Scenic/Emerald and MSC Cruises and there was a team led by WTH managing director James Cole.
Teams went head-to-head in the It’s a Knockout-themed events with contestants straddling sausages, balancing pints on their heads, wrestling while dressed as penguins and catching soaking wet sponges.
The agents then changed into their ‘I love MCR’ t-shirts in support of the victims of the Manchester bombings.
The day raised £480 for the victims’ families which WTH will now double.
Performers later took to the stage, including the Clia Conference’s Princess Variety Performance winners Sara Creeney and Lauren Wood – who both work for Cruise 118.
The Voice winner, former Liberty X singer and local lad Kevin Simm performed as well as X Factor’s Reggie ‘n’ Bollie and headline act Atomic Kitten.