A new Air France offshoot is to take off this autumn aimed at millennial travellers.

Joon plans to start medium-haul flights from Paris-Charles de Gaulle followed by long-haul services in summer 2018.

Joon is targeting 18 to 35 year-olds whose lifestyles revolve around digital technology.

The new brand has been designed to meet their requirements and aspirations, “with an authentic and connected offering that stands out in the world of air transport”.

Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France, according to the carrier,

The uniform of Joon’s flight attendants will be inspired by the new fashion codes, basic and chic.

The new airline will be managed by chief executive, Jean-Michel Mathieu, who has worked for Air France and Air France-KLM in roles such as network, revenue management, digital services and customer relations.

Air France chief executive Franck Terner said: “The creation of a new airline is a historic moment in many ways. Joon is another step in the deployment of the ‘trust together’ strategic project.

“Its creation will improve the profitability of the Air France Group, enabling it to reduce its costs and ensure the sustainability of its business model.

“Jean-Michel Mathieu, who has taken part in the development of this new airline since the start, today becomes its CEO.

With all the Group’s teams, we are concentrating our energy on the successful launch of Joon.”

Air France brand vice president Caroline Fontaine said: “We started with our target customer segment, the millennials, to create this new brand that means something to them.

“Our brief was simple – to find a name to illustrate a positive state of mind.

“This generation has inspired us a lot – epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values.”

The French flag carrier’s brand and communications executive vice president Dominique Wood added: “With Joon, we have created a young and connected brand that will give the group a new impetus.

“Designed for our millennial customers, it will offer more than just a flight and a fare, it will offer a global travel experience.

“We’ll provide a further update in September, with more details on the brand’s content, products, services, destinations and range of fares.”