The Association of Independent Tour Operators will hold its 2008 conference in Marrakesh in Morocco.
Marrakesh has been chosen for its exotic nature and the warm welcome expected in the city. Many AITO operators also offer it as a holiday destination.
AITO chairman Derek Moore said: “It has been a long-term goal of mine to bring the AITO conference to Morocco. It’s a fascinating destination and is certain to be a popular choice among delegates.
“We have a number of members who operate to Morocco and each has intimated to me that we are in for a real treat. While we will enjoy the hospitality of our Moroccan hosts, there is also a work aspect to the conference.
“The AITO conference is now seen as a must attend event for any important industry players, real debate and lively discussion takes place and serious issues are addressed.
“This year we will once again face up to the important questions facing our industry and engage the membership on the best way forward.”
Moroccan National Tourist Office Director for the UK and Eire Ali El Kasmi added: “We are naturally delighted to host the AITO Conference 2008 and welcome delegates to our beautiful country.
“Tourism is of immense importance to Morocco and hosting these tour operators provides us with a superb opportunity to showcase our country to a wider audience.
“The vibrant city of Marrakesh is home to a tempting choice of restaurants, incredible sights and memorable experiences and I have no doubt that AITO will have an excellent conference.”
The AITO Conference is scheduled for November 27-30.