A 50% boost in frequency has been introduced by Loganair as the Scottish airline starts operating on its own right on the Manchester-Glasgow route.
The Scottish carrier, which has operated Flybe’s services between the two cities for eight years, terminated its franchise agreement with the regional airline last week.
Loganair will now be running up to six flights a day on the route using Saab-340 aircraft in red, black and white livery.
The airline will also be serving Norwich from Manchester on a service that was also previously operated under the Flybe franchise pact.
Flights to Glasgow will operate 28 times a week, while Norwich will see 16 services a week.
Loganair will offer onward connections from Glasgow to the Scottish Highlands and Islands.
Loganair commercial director Kay Ryan said: “We’ve been operating this route between Glasgow and the north-west for eight-years so we’re acutely aware of the requirements for an enhanced schedule.
“A lot of passengers might not have been aware of the Loganair brand as we flew under our previous franchise partner’s colours but the quality of service was wholly down to the hard work of our team.
“It’ll be the same aircraft, pilots and crew which will be expanding the number of flights available to passengers.
“We’ve got an extremely competitive offering compared to other carriers including flexible fares, complimentary baggage allowance and exemption from credit-card booking fees.
“We are extremely grateful to our customers for the tremendous support they are affording us, which is translating into very strong advance bookings.”