The Travel Network Group has launched its ‘most ambitious campaign yet’ – with more than half its 930-strong membership receiving vital marketing materials enabling them to operate.
The Be campaign, which will run until December 26, is the group’s fourth of the year and has been designed to highlight the different emotions of taking different holidays.
Members will receive in-store point of sale materials, including window banners, video clips, social media banners and offer cards.
Si Morris-Green, The Travel Network Group’s group marketing director, said: “This is the most ambitious campaign we have ever rolled out due to the fact that it cuts across so many different media.”
Following Monarch’s collapse the group also launched a consumer marketing kit, which highlights how all the group’s holidays are 100 per cent financially protected.
Morris-Green added: “We feel it’s important to restore as much consumer confidence in the sector that we can.
“The campaign is heavily supported with the message that all of our holidays offer 100 percent financial protection and the importance of travelling on holidays that are ATOL protected.”
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