The future success of independent agents is in utilising niche products and specialising, said Advantage business development manager luxury Lucy Locke.
She told agents it is a way for them to distinguish themselves from the competition and will help them drive profitability.
Advantage is to concentrate proactive marketing on three niche markets namely cruise, winter sports and luxury to help agents develop their business. The consortium will continue to support these through a national advertising campaign.
Despite the current economic crisis agent Joan Budgen from Eton Travel told the session that people still want to travel.
“I think a holiday is the last thing they will do without,” she said.
However, she insisted it is essential to work with the right suppliers to provide luxury and niche products to the right standard.
This view was echoed by Kirker Holiday managing director Ted Wake who agreed the role of the specialist supplier is: “To enable you to provide your clients with exceptional service.
“Specialist operators often look different. They can help you distinguish your brand from the competition,” he added.