Agency groups have armed members with traditional and digital peak-season marketing materials to get 2018 off to a flying start.
Advantage Travel Partnership has brought back its ‘Travel Yourself Happy’ tag line used in 2017, while The Global Travel Group is launching a ‘Live For Travel’ campaign and The Travel Network Group is running a ‘Go See It’ inspiration-themed campaign.
For the first time, and in addition to traditional window banners, door and brochure stickers, Advantage is giving members digital formats and content. This includes website banners, an email newsletter, consumer blog content and social media images to promote turn-of-year offers under the strap line ‘Sunshine Cravings, Holiday Savings’.
The consortium will also post personalised, offers-led booklets to more than 750,000 new potential customers on behalf of members and send out personalised direct mail and emails to members’ existing customers. Head of marketing David Forder said: “We hope to engage more consumers with the addition of digital, social media and content-marketing assets.”
Agents will also receive guides and tutorials on how to create videos to maximise search in social media advertising, place targeted ads and increase website traffic.
Global is providing members with Live For Travel-branded point-of-sale materials, e-shots, brochures, social images and offers.
The Travel Network Group is using images of destinations, experiences and people to inspire clients, and has window banners, social media banners and email content for agents. It has also launched a magazine, Go, about short-haul and family holidays.
A video will encourage customers to travel and will be sent to members. They will be asked to say where they will ‘go see it’ as part of a peak-season competition.
Meanwhile, Travel Counsellors is running a dedicated customer-marketing campaign in January with the hashtag #TCExperience. Agents will receive personalised emails and social media content.