Hays Travel has undergone its biggest internal restructure since it was established in 1980.
Managing director John Hays said the agency has disbanded the company’s divisions representing its own retail, call centre and homeworkers.
Instead, 18 categories have been created to represent separate areas of the business including niche markets, destinations and UK departure regions.
The Independence Group remains untouched although it is hoped it will benefit from the change in focus.
Hays said: “We’re going to be more focused and we’ll deliver a better service.”
He added the restructure cost a “substantial” six-figure sum but is already paying off with increased conversion rates since its introduction two weeks ago.
Hays said the changes should help the company ride out any financial difficulties next year. He said there are no immediate plans to cut jobs.