Teletext Holidays has returned to TV advertising for the first time in 18 months.

The ‘Pack Your Perfect Holiday’ campaign is running in both the UK and Ireland for the first time.

The advert targeting 20 to 59-year-olds first appeared on Boxing Day.

The campaign is to continue throughout the year with ‘spot’ appearances to build and maintain momentum after showing a positive impact.

The TV push is part of a wider development strategy that includes the introduction of an app last year and further marketing and sales channels to be brought online in 2018.

Managing director Wayne Perks said: “We’re delighted at the execution and resulting success of this turn of year campaign.

“The advert reflects our brand values and showcases Teletext Holidays in the fresh and original way that the brand is developing.

“The campaign is already showing positive results which is testament to the fact that our positioning and offering resonates strongly with our target market and that the advert is cutting through at this busy time of year.”