Triton to sell dynamic packages through TritonHolidays

Triton will now sell dynamic packages as opposed to traditional packages through its TritonHolidays brand while it will launch TritonCruise before Christmas.

Triton product development director Jason Edwards said the decision to change TritonHolidays comes after sales of dynamic packages through Triton agents now accounts for up to 85% of all business, virtually double the proportion when TritonHolidays was launched two years ago.

He added as of Monday (8 December) all dynamic packages  through TritonHolidays will be ATOL protected and agents will still be able to compare prices with operators’ traditional packages. Triton agents will also be able to continue booking accommodation and flight only through TritonRooms and TritonAirfares.

Edwards said: “When we look at the massive growth (of dynamic packaging) it becomes pretty obvious what’s going on in the independent retail sector.”

He added TritonCruise is being launched after six months development and will feature the stock of 36 cruise lines on it as well as video streaming of the product.

Edwards said: “We’ve really gone to town on the content as that’s what agents want.”

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