New branding has been unveiled for Independent Travel Experts (ITE), the homeworking division of Travel Network Group.
The new look follows a record month with the division significantly over-achieving its January sales target, making it the best month of trading since the business was established in 2011.
The new logo incorporates the tag line – ‘Unrivalled Personal Service’.
Group membership services director Lisa Henning said: “As a business, ITE is evolving. It’s becoming a bigger, more successful homeworking business with a highly motivated team who have just announced their most successful month of trading ever.
“Today we are celebrating this amazing result by launching the new brand of ITE and using it as a marker for the business to move forward onto even bigger and better things. We have an ambitious growth agenda.”
Henning added: “Our new branding demonstrates our commitment to ITE as a core business and is one of our planned investments into ITE for 2018.
“The launch will also give our homeworking team another good reason to reach out to their customers and further promote what they are brilliant at doing as personal travel advisors.”
TNG marketing director Si Morris-Green added: “We announced at our conference in Monaco last November that we would be rolling out new identities for all our core brands in 2018, and this is the second brand to launch.
“We introduced a new identity for Honeycomb, our dynamic packaging platform, back in December and today we are unveiling the new look for ITE.
“We took our homeworking team through the background to the new identity at their conference in December and the feedback was overwhelmingly positive.”