The TTA is offering its members, including Worldchoice members, the chance to be audited by the Travel Foundation to find out how sustainable their business is.
Travel Trust Association managing director Simon Hargreaves said that travel companies must be ready for the sustainable travel trend, and that members can use the results of the audit to make their business more environmentally friendly.
“Green is going to happen in travel. People will be aware of the choices out there and we need to get ahead and be ready for this,” he said.
The TTA will pay for the first few members to have the audit.
“This is the time for innovation. Everyone is thinking about what to do differently,” he added.
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