Hollywood environmentalist, actor, director and UN Environment Ambassador Adrian Grenier is the latest celebrity to feature in a safety video for Air New Zealand.
Known as Vincent Chase from TV series Entourage, he will appear in an Antarctic safety video released next month.
Grenier is co-founder of the Lonely Whale clean ocean advocacy non-profit organisation and producer and director of documentaries and films highlighting important social and environmental issues.
The safety video project and associated educational content builds on the airline’s long-term partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute – a relationship currently supporting a major study of ecosystem resilience in the Ross Sea area.
Grenier said: “Visiting Antarctica has been a life-long dream, and I feel privileged to be part of one of Air New Zealand’s world-renowned safety videos, particularly this one, which is so well aligned to my own commitment to environmental issues.
“Filming in sub-zero conditions was intense, but it was an adventure I will carry with me forever. One unforgettable moment was stepping below the ice shelf to see the underwater life beneath in a scientific observation cylinder drilled through the ice.”
Air New Zealand brand and global content marketing manager Jodi Williams added: “Minimising any potential environmental impact of the shoot was a key priority for us, so a tight crew of just six including Adrian travelled to Antarctica – without many of the extras you’d expect on a large-scale production.
“Adrian’s keenness to be involved speaks to his genuine passion for this project which we hope will inspire more people to consider the impact of their decisions on the planet’s future.”