A new survey by Jersey Tourism has revealed 41% of respondents don’t know what is the legal currency in Jersey.
Undertaken by market research company TNS, the telephone survey of 1,000 adults earlier this month revealed only 59% could correctly identify the pound as the island’s currency while 17% stated it was the euro, 7% said something else and 17% said they didn’t know.
Now following the discovery, Jersey Tourism is urging more consumers to consider the destination, which is connected to 29 UK airports, for their holidays as they will not suffer from a punishing exchange rate.
Director of tourism and marketing David de Carteret said: “With so many UK holidaymakers deserting the euro-zone, Jersey provides a great opportunity for Brits to use their pound on holiday.
“A trip to Jersey provides all the benefits of a holiday on the continent – offering more hours of sunshine than anywhere in the British Isles, beautiful beaches and good value food and drink.
“Consumers don’t need to pay more for a café latte, a glass of Bordeaux or a pint of Stella Artois when they can save in Jersey by sticking with sterling.”