Gold Medal is claiming a more than a doubling in revenue and bookings following the early publication of its 2019 Florida brochure.
The operator is reporting a 151% year-on-year rise in revenue and a 155% hike in passenger numbers, based on the first day on sale.
The introduction of the new brochure on April 19 coincided with the return of a free ‘Disney Dining & Drinks’ offer.
Almost three quarters of all Florida room nights booked on the first day of launch were for Walt Disney World Resort Hotel and Disney’s Animal Kingdom Lodge.
The response to the brochure saw overall Florida revenue up 49% year-on-year in the first four days and room nights increasing by 40%, with Walt Disney World hotels seeing a 71% leap in passenger numbers.
A ‘Coast to Coaster’ booking incentive gives agents the chance to win a Florida holiday, including flights, accommodation in Orlando and New Smyrna Beach, car hire and theme park tickets to Walt Disney World Resort, SeaWorld Parks and Entertainment and Kennedy Space Centre for bookings made before June 30.
Gold Medal tour operations sales director Nick Hughes said: “The response from agents to Gold Medal’s new brochure has been astounding.
“We knew the extended booking period allowing agents to book holidays to Florida up to 20 months in advance would be popular, and agents have embraced it with open arms.
“Our teams ensure our deals are market leading and the success of the free Disney Dining & Drinks offer with a huge increase in demand for Walt Disney World Resort holidays is testament to how much those deals and partnerships are resonating with our agents and their customers”.
Competition: Book your customer’s Florida holiday for the chance to WIN a Coast to Coaster Florida holiday with Gold Medal