‘Do Not Disturb’ is the strapline revealed today for The Travel Network Group’s latest marketing push.
Almost half of the group’s 950-strong membership have opted in to receive campaign materials – more than ever before.
The promotion runs until the end of June across print, online, social and digital. A video is being using by members across their social media channels.
Group marketing director Si Morris-Green said: “This campaign is all about focusing on the need to escape the stresses of everyday life by taking a holiday where you are completely undisturbed.
“The imagery we’ve chosen appeals to a wide range of customers, from those not wanting to be disturbed in a traditional sense, for example on a sun lounger or reading a book, to more adventurous images that will appeal to customers who prefer to explore their destination.
“For example, people not wanting to be disturbed whilst sightseeing in New York, or on a jungle tour in South America.”
Group members working under the Independent Travel Experts (ITE) brand have also received personalised flyers in the shape of door hangers for distribution.
ITE member Sarah Bennett said: “I absolutely love the latest marketing ‘Do Not Disturb’ materials that we have been sent – I took them to a local networking group and the feedback was brilliant.”