The 140 agents who attended Travel 2 and Gold Medal’s annual Golf Day v Fun Day last month are likely to give the brands a sales lift, according to the sister operators.
Last year’s participants increased their sales of the operators’ product by 8.3%. Sales director Nick Hughes said the figure showed the event, held at Carden Park in Cheshire, has a tangible impact, as well as being a chance to say thank you to agents, suppliers and partners.
Attendees completed either 18 holes of golf or Crystal Maze-themed activities. There were 11 new golfers and 26 new non-golfers at this year’s event.
Hughes said: “It’s part of our strategy to ensure our partners are aware of how grateful we are and that we recognise the business they have done for us.”