Rise in winter visitors to Balearic Islands

The Balearic Islands have recorded a near 25% increase in UK visitor numbers last winter compared to the year before.

From November 2017 to March 2018, 146,841 people made the journey from the UK to the islands of Ibiza, Mallorca, Menorca and Formentera.

That represented a 24.91% increase compared to the winter season running from November 2016 to March 2017, which saw 117,562 UK tourists make the trip.

The Balearic Islands Tourism Board said this increase highlights a growing appetite for travel to the islands outside of the peak season off the back of its strategy to drive visitors in the shoulder season.

Its ‘Better in Winter’ strategy championed travelling to the islands at a “quieter, more authentic time of the year” and promotes the region as more than just a sea and sun destination.

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