Tui Group digital director Katie McAlister is broadening her role to become Tui UK & Ireland sales and marketing director.
At the same time Tui UK & Ireland commercial director Richard Sofer’s remit is expanding as he becomes commercial and business development director.
The changes to the UK & Ireland board accountabilities follow Helen Caron moving to Tui Group in May.
McAlister’s move will “ensure one coherent strategy for our customer sales and brand marketing activity,” the travel giant said.
She will be accountable for the full customer strategy across Tui UK and Ireland, covering the sales and customer contact channels of e-commerce, retail and contact centres alongside marketing and customer experience teams.
McAlister joined the Tui UK & Ireland board on June 1 and has spent an equal amount of time working in commercial and digital roles in her 19 year career at the company.
Sofer will be responsible for identifying development and growth opportunities for the business alongside his current role.
Responsibility for Marella Cruises will become part of this function, with the cruise line’s managing director Chris Hackney now reporting to Sofer.
Sofer joined Tui UK & Ireland in 2016 as managing director of Thomson Cruises and became commercial director, joining the board, in December 2017.
Tui UK & Ireland managing director Andrew Flintham said: “The change in accountabilities for Katie and Richard allows us to increase our focus on delivering for the customer, maximise sales opportunities and improve the pace of delivery through streamlined governance. I’m excited about what we can achieve with this new way of working.”
All the changes come into effect on September 1 and accountabilities across the rest of the UK & Ireland board remain unchanged.