Former Attraction World national account manager Tracey Bartlam has joined bedbank Hotelbeds Group.

As sales manager she will cover the UK, Ireland and Scandinavia for the group’s ancillary bank, covering add-ons such as excursions, event tickets, theme parks, cruises and car rental.

Bartlam will become part of a team of five regional sales and sourcing roles reporting to European head of sales Peter Jones.

The appointment follows the announcement of a new structure for the department, following the integration of Tourico Holidays and GTA into the group last year.

The new business structure was introduced to ensure the optimisation of cross-selling opportunities, according to the company.

Jones said: “We are very pleased to welcome Tracey to our team. Her knowledge and experience in the travel industry will play a key role for the growth plans we have in UK, Ireland and the Nordic markets.

“She will be working closely with our colleagues from across all our bedbank brands – Hotelbeds, Bedsonline, GTA and Tourico Holidays – to support our customers with guidance and advice on how to take advantage of selling our over 24,000 transfer routes and 18,000 activities that we now have on our platform.

“Without a doubt, her experience will help us to consolidate our position in the market as well as to offer the best service to both our retail and wholesale clients, including both the online travel agencies tour operators as well as airlines and the harder-to-reach sellers such as points redemption schemes and incentives schemes.”