Olympic Holidays hopes to attract families with a “provocative and cheeky” turn of year promotion.
The multi-platform #WelcomeToOurIslands campaign includes a 30-second cinema advert highlighting the family island-hopping experience.
The cinema ad breaks today (Friday) with the released of the film Mary Poppins Returns with the aim of reaching a new, family-focused audience.
TV presenter Katy Hill and her family featured in the advert, which gives a taster their experiences around Rhodes, Kos and Symi.
The advert will be shown in 64 cinemas, including the Odeon, Leicester Square in London.
The specialist operator’s advertising will include bill boards, buses and trains in all major cities across the UK.
The campaign consists of three new pieces of artwork and accompanying straplines to communicate the ‘Welcome to our islands’ story.
Head of marketing and communications Carl Catterall said: “We wanted the 2019 campaign to focus on Olympic’s heritage and insider knowledge and to highlight the three pillars that define the new Olympic brand – tradition, island-hopping and family – to create something provocative and cheeky – something to really make people think
““The overall aim of the new campaign and targeting is for us to showcase the new Olympic to a fresh audience in key destinations around the UK.
“We want to highlight the quality of Olympic’s newly refined portfolio, one that is packed with properties that are unique to the brand and which differentiate us from our competitors.”
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