Registration has opened for the Advantage Conference 2010, which will be held in Lucerne, Switzerland, in May.

Information packs have been mailed to members and business partners and a dedicated website,, has gone live. 

The site contains information on travel arrangements, accommodation, the outline programme and options for delegates extending their stay in Lucerne beyond the conference dates of May 21 to 23.

Advantage Travel Centres sales and marketing director Colin O’Neill said: “We are excited about taking the conference overseas again in 2010. The conference will be committed to helping members’ businesses thrive and will include sessions on selling skills, marketing and business development.

“The programme will be informative, dynamic and interactive with more workshops than before covering key market segments and industry issues,” O’Neill said. 

“Different programme strands will be aimed at the leisure and business travel sectors, which will make the conference relevant to all members,” he added.

The conference sees the consortium return to its tradition of holding an overseas conference in May. This year, Advantage held its conference at Heathrow in September because of the economic climate.