The Advantage Travel Partnership has unveiled Brexit advice for members, including answers to common customer questions, as well as marketing resources.
The consortium is launching a digital campaign called ‘Don’t let Brexit delay your exit!’ to help agent members build consumer confidence for post-Brexit travel.
The advice has been drawn from the Department for Transport’s EU Exit Campaign, and contains the government’s latest travel FAQs.
It will be available, alongside resources that Advantage agents can share with customers, on its members’ intranet.
Chief executive Julia Lo Bue‑Said said: “We want to provide our members with up-to-date information at the press of a button.
“There is so much information out there and we wanted to create a centralised hub to take some of the pain away from members. We have lots of marketing materials for our members to use, but another part of all of this is to dispel myths to customers through marketing.”
The campaign coincides with an Abta advertising campaign that seeks to reassure consumers they can book holidays with confidence whatever the outcome of Brexit.
“The Abta campaign has been out for a week or so now and reinforcing that knowledge is necessary,” said Lo Bue-Said.
“By working closely with the government, we have access to the right information. Knowledge is power and the main aim is to create a single source of the information that [members] need and [for members and consumers] not to be seduced by ‘what ifs’.
“This does require businesses to be practical. While you have access to this information, it’s also about how you use that to proactively encourage business and provide confidence to your customers.”
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