Facebook users shun high-street travel agents, survey says

The overwhelming majority of Facebook users are snubbing traditional travel agencies to book their holiday online, according to a new poll.

Call centres rated even lower, with only 8% of respondents saying they book over the phone.

The survey of 1,000 Facebook users, conducted by price comparison website, found that:

  • 81% book their holiday online
  • 11% book at a high-street agent
  • 8% book over the phone

Hotels Fairy co-founder Tom Greenwood said: “Our surveys suggest people are turning their backs on high street travel agents in a big way.

“Trudging around travel agents can be very time-consuming. Booking online is so much more convenient and the sight of people sat in a shop with a travel agent for half an hour as they look for a deal is becoming rarer.”

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.