Tui adventure brand Imaginative Traveller has launched a brochure outlining 50 ‘must-do trips of a lifetime’.
The 36-page brochure, distributed to all Thomson and First Choice shops from this month, is designed to help high street agents understand and sell adventure holidays by highlighting some of the unique and accessible experiences available.
To incentivise agents, Imaginative Traveller has also introduced a 5-for-1 scheme meaning agents earn a free adventure tour of up to 21 days for every five passengers they book.
Sales manager Fay McCormack said: “The face of travel is changing and people are increasingly looking to get off the beaten track and experience more than just a beach when travelling abroad.
“We hope that the combination of our brochure and new incentive scheme will inspire agents new to adventure travel to push their own booking boundaries and gain all-important first-hand experience in this fast-growing market.”