Funway Holidays has introduced a WhatsApp messenging service to communicate with travel agents.
The move means the operator can send agents new deals directly to their mobile phones.
Marketing executive Christian Brett said the new channel provided another way of keeping in touch with trade partners.
He said: “Funway Holidays are always looking for ways to help their travel agents so it’s hoped this new form of communication will come as welcome news for those of us who like to use WhatsApp to do just about everything.
“Messengers like WhatsApp are the perfect channel to inform our travel agents in real time about our great offers. It adds another dimension to our communications output.”
Agents can sign up to the new service by emailing marketing@funway.co.uk and giving their name, Abta number, mobile number and regional preference for deals, such as London, Manchester, Scotland or all departure airports.
Agents will be sent a message with steps on how to receive information from Funway direct to their phone and sent a message to confirm their request. They will need to add Funway’s phone number to their contacts list to receive offers.
Agents can opt-out by messaging Funway Holidays number with the message ‘opt-out’ or by emailing ‘opt-out’ to marketing@funway.co.uk.