Aito is to launch an upgraded version of its operator website complete with space for consumer comments by the end of the year.
Chairman Derek Moore said members would have two options as to how much of a presence they would like on the site.
The first free option would allow operators to post a general description of their businesses complete with further contact details.
However, the second option would allow operators to market specific tours, itineraries and product through the website before allowing consumers to click directly through to the operator’s own website where they could then make a booking.
Although the second option would involve a pay-per-click feature, it is hoped the price would be small while consumers clicking through would be far more likely to book.
Moore said: “We realised some time ago that the Aito operator’s website is not as focused as it could be and it wasn’t very clear as to what the website is for.
“Operators will now be able to either have a presence on the website or use it as a click through system to actively promote their own product.”
Aito executive director Kate Kenward said the site would also have space for consumers to use it as a forum, posting their own comments and opinions.
“There’s a lot of knowledge out there from consumers and it would begreat if they could share it,” she said.