Jet2holidays will offer a much-expanded range of packages for agents to sell next year backed by television adverts emphasising that its holidays are Atol-protected.
A five-week TV campaign with the slogan “Package holidays you can trust” will launch across the north of England and Scotland in mid-September on ITV, Channel 4 and Channel Five.
However, despite trade demands, the carrier has ruled out adding capacity to the eastern Med after the collapse of Goldtrail Holidays and Kiss Flights and the withdrawal of aircraft by Viking Airlines.
Overall capacity on parent carrier Jet2.com will remain in line with this year but it will offer a bigger proportion of seats as part of packages.
Philip Ward, passenger sales director, said: “We get asked to add capacity, but we are not letting that drive where we fly. We would not make any decision just because someone has withdrawn.”
Jet2holidays.com managing director Steve Heapy said: “We expect something of a renaissance in tour operating. Consumers and agents are looking for safer options.”
Jet2.com will fly about 1.75 million return passengers this year, with just over 100,000 on packages with Jet2holidays.
Heapy said there would be a “significant” increase for summer 2011, but declined to give a figure.
However, the company is believed to be ready to double the number of packages available. It has also switched from using mostly bed-bank stock to contracting with hoteliers itself.
Heapy said: “The majority of beds are contracted.”
The firm’s single brochure has expanded from 72 pages this year to 196 pages for 2010-11 and the next edition will be 240 pages.
Jet2.com flies from seven UK airports to over 50 destinations.