Holidaymakers due to travel to Barbados this winter with Thomas Cook who are being forced to re-book are being offered a range of incentives to encourage them to the island.
Resort credits of £100 and 20% discounts off a range of activities and attractions are being made available in the ‘Barbados Cares’ incentive.
The Barbados Tourism Marketing Inc. (BTMI) and members of the Barbados Hotel & Tourism Association (BHTA) are collaborating in the campaign.
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Fifteen hotels are supporting the initiative which applies to people who have booked a package holiday for seven nights or more.
The booking window runs from until November 30 for travel up to April 14, 2020.
Barbados tourism and international transport minister Kerrie Symmonds said: “I was in the UK when Thomas Cook collapsed and, the impact was widespread and heart breaking for all involved. It sent shock waves through the entire tourism family in Barbados and across the UK.
“The ‘Barbados Cares’ offer is but a small token of our appreciation and gratitude to those travellers who are re-booking their Barbados holiday and, we hope that it will help them to have the holiday they were so looking forward to.”
BTMI UK director Cheryl Carter added: “Additional seats to Barbados from Manchester and London have been secured with Virgin Atlantic and we believe that the ‘Barbados Cares’ offer will definitely be welcomed by those Thomas Cook customers, who are eagerly anticipating their holiday in Barbados this winter.”