ITV Saturday night dating show Take Me Out is to be sponsored by Travel Republic.
The deal covers broadcast, catch-up, digital and social media channels.
The sponsorship ‘idents’ [short clips] will showcase the range of destinations available through the OTA, with different couples finding their holiday match in Take Me Out-style by switching off the lights if they ‘no likey’.
Britain’s Got Talent finalist, comedian Kojo Anim, will feature as the face of Travel Republic, as he encourages and helps couples choose which holiday is right for them.
The company will also feature on ITV.com and across Take Me Out social media channels with branded posts.
Marketing director Christian Poole said: “We are delighted to sponsoring such an iconic TV programme that is loved by a wide variety of audiences.
“Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday.”