Deals publisher Wowcher has bought the Super Break brand from administrators KPMG for an undisclosed sum.
The company confirmed it had acquired the short break specialist’s intellectual property and digital assets.
Super Break went into administration on August 1, along with parent company Malvern Group and sister brand Laterooms.com.
Initially the Super Break domain name online will redirect users to Wowcher’s website.
Wowcher said it had bought the name because of the close alignment between the product ranges of the two brands.
Paul Constable, general manager for travel, said: “There was a large synergy in terms of products between Super Break and Wowcher, and we see this as an opportunity to increase our market share and support our growth plans for travel. We have not finalised our long term plans.”
KPMG confirmed last month it had accepted an offer for the company’s assets, but said the sale had not yet been completed. It valued the brand’s assets at almost £2.1 million.
Wowcher, which has around 18 million subscribers, announced in April it had made its site bookable for the first time with its new Choose Your Flights feature.
Customers can now make a booking online, including flights, instead of requiring customers to contact the tour operator or travel agent to confirm.
It is hoped this will attract more travel partners to add deals to Wowcher as a result.
