All-inclusive firm Bahia Principe Hotels and Resorts is being rebranded under the name of parent company Grupo Piñero

The Majorca-based company, with properties in the Dominican Republic, Jamaica, Mexico and Spain, is introducing a new logo and brand campaign under the tagline ‘So Much To Come.’

The 40-year-old company is made up of three business units:

  • Living Resorts – hotels, residences and golf courses;
  • Travels – the tour operators Soltour and Coming2
  • Services – which carries out services at each destination.

Chief executive Encarna Piñero said: “This evolution corresponds to our desire and driving purpose to continue to create exciting experiences.

“In recent years, we have adapted our services to the demands of the market and we believe it is time to adapt our strategy and our image to a new model that better reflects not only what we are today but also where we are heading.

“We will do it without losing sight of where we have come from and our family essence, which has allowed us to become a benchmark in the international tourism sector.”