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Advantage backs peaks push with ‘Sun, See, Roam’ messaging

New visuals carrying a theme ‘Sun, See, Roam’ have been issued to support Advantage Travel Partnership’s turn of year sales campaign.

The fresh assets are designed to underpin the consortium’s ‘Count on Us’ message during the peaks.

The two key elements of the promotion are designed help member agents attract more business.


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‘Sun, See, Roam’ uses three main images to depict a range of holiday types including beach holidays, cruising, city breaks and touring, to showcase a breadth of product and appeal to a wider range of customers than one destination or holiday type.

The multi-purpose image fronts the consumer direct marketing and door drop campaign, which aims to reach more than a million households.

A series of webinars will run to bring attention to the campaign and engage directly with members about how best to use the assets available to them.

Advantage head of marketing David Forder said: “January peaks are inevitably a noisy period in terms of campaigns, with travel businesses and operators vying to capture their share of the market.

“Our intention is to break through the clutter with a different take on the norm, using strong imagery and a simple yet impactful message.

“The turn-of-year campaign is bigger and better than any other campaign we’ve created for members, who will have access to a varied and comprehensive selection of assets to use across multiple channels to help them grow their businesses in 2020.”

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