Non-euro destinations Turkey and Egypt and all inclusive deals continue to attract more value-conscious British holidaymakers, a study out today shows.
Long haul favourites such as Mexico and New Zealand also maintained their popularity, according to the American Express third quarter currency index.
Amex Global Foreign Exchange Services trading and business development director Terry Perrin said: “Turkey and Egypt are growing in popularity year on year as holiday destinations for Brits. Month on month Egypt and Turkey are proving more popular than ever before.
“This trend only looks set to increase further in 2011, ensuring they will continue to be the top holiday hotspots for at least another year.”
He added: “With the sun shining in July, people were happy to stay and enjoy the British weather while it lasted. However, as August brought colder temperatures people sought guaranteed sunshine.
“With the current volatile economic climate, we’re finding that holidaymakers are choosing all-inclusive destinations which are more common with long-haul trips – to ensure that they know exactly what they will be spending on their holiday before they leave.
“They then don’t need to worry about exchange rate fluctuations or how much they will be spending on their holiday.”
The increasing strength of sterling against the dollar has prompted more interest in travel to the US. “As the pound begins to regain ground against the dollar, British holidaymakers are once again opting to get more value for their money with more people booking holidays to the US,” said Perrin.