New online travel agency has recruited Paul Iredale from Thomas Cook as general manager.

Iredale, Cook’s former learning and development manager, previously worked with MyWayTravel founder John Mclean when he owned The Late Escapes Group, prior to it being acquired by Airtours.

He will initially head a team of 20 people, with the aim of employing up to 100 staff as the Darlington-based company expands. is the first of a number of strong brands that will be launched later this month by travel entrepreneur Mclean.

Iredale said: “I am excited to be joining in these early stages. I am keen to get started on developing the business and its staff to provide a high quality service and clear commitment to our customers.

“We have already recruited several employees, but still have opportunities available throughout the team. I hope to manage a smooth and efficient operating team through good communication and effective co-ordination.

“These are really exciting times for the business and I am pleased to be working with John again. It is encouraging that in this economic downturn, is able to recruit real talent from the North East.”