Thomas Cook’s advert featuring Jamie and Louise Redknapp has been voted the most popular of 2010.
The ad won 35% of votes in a poll run by marketing body Cimtig, which attracted a total of 3,000 votes.
The Redknapp ad was followed by James Villa Holidays’ ‘Happy Feet’ and Hoseasons came in third place.
Tui’s ‘Your Holiday to a T’ came in fourth place, followed by Butlins’ ‘Dust in the Wind’ featuring Ludo the Dino.
Cook used the Redknapps once again in its turn of year campaign for 2011.
The new ads include a post-9pm version with more shots of Jamie Redknapp emerging from the sea, and a special version to air on Sky Sports which features more of the former footballer displaying his “keepy-uppy” skills on the beach.