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Holland America Line and Seabourn boost agent commission by 4%

Seabourn and Holland America Line (HAL) are boosting agent commission to help generate bookings amid the coronavirus outbreak.

Agents can earn 4% extra commission on Seabourn’s 2020 Mediterranean sailings booked between March 2 and April 30.

HAL is offering the bonus commission on all of the line’s 2020 cruises – excluding Grand Voyages, Christmas and New Year itineraries – over the same two-month period.

The bonus commission offer for both lines only applies to bookings at retail fare prices.

HAL’s commission offer is part of the line’s Pack These Values campaign, which also lasts two months and starts on March 2.


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During the campaign, passengers also receive reduced fares for third and fourth guests and kids; $300 onboard spending money per suite and deposits starting from £99.

Wendy Lahmich, HAL’s UK & Ireland sales director, said: “To thank travel agent partners for their extra commitment and understanding during the unprecedented events of the last few months, we are extending this extra 4% commission to help them generate more 2020 business over the next two months.

“Agents may wish to use the extra commission to promote HAL’s incredible Europe, Alaska, Canada & New England or even winter Australia & New Zealand, Caribbean or South America sailings.”

Lynn Narraway, Seabourn’s UK and Ireland managing director, said: “We know what an uncertain and challenging few weeks our travel partners have faced, and we’d like to reward them with 4% extra bonus commission, which they can use towards promoting and generating sales on our incredible Mediterranean 2020 sailings.”

She also added: “Everybody has worked so hard and we want to refocus everyone on bookings and to looking forward.

“We really hope this helps our partners who have had quite a tough time over the last few weeks. An extra four per cent commission, especially on some of the Seabourn suites, which are a big ticket, is really meaningful.”

From March 2 to April 30, Seabourn is also offering agents who make a Penthouse Suite, Premium Suite or a 2021 World Cruise booking Amazon Gift Cards worth up to £775.

Seabourn kick off it two-month Partner Appreciation Event roadshow on March 3, starting in London and Altrincham, Greater Manchester.

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