EasyJet Holidays programme will go on sale for the first time today exclusively through Teletext Holidays and a dedicated easyJet Holidays call centre.
The new joint venture with the Lowcost Holiday Group will offer customers up to 5 million holiday deals with observers saying it had the potential to become a third big player in the UK travel industry alongside Tui Travel and Thomas Cook.
EasyJet Holidays claimed it will provide holidaymakers with “the best range of flexible holidays at unbeatable prices to all easyJet’s flight destinations in 30 countries”. A new easyJet Holidays website will launch in March.
Victoria Sanders, Teletext Holidays, managing director, said: “We’re thrilled to be the exclusive pre-launch partner for easyJet Holidays. It’s an exciting move for the travel industry and we are working closely with the team to drive sales in the first few weeks.”
“With the investment we have made in the business – and raising the profile of our brand – this partnership shows the confidence that travel partners have in our ability to deliver high volume traffic and calls.”
Nick Hughes, head of ancillary revenue at easyJet, added: “We are delighted that Teletext Holidays is the exclusive pre-launch partner for easyJet Holidays.
“This will provide customers exclusive access to an extensive holiday offering. We know that customers will enjoy the great value that easyJet Holidays offer as well as fully flexible, consumer protected holiday options.”